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FanProof

Privacy, in plain language

A clear read on your privacy.

FanProof is a public venue guide. Most people simply browse it. This page explains what the site measures, what happens when you choose to contact us, and where another company’s policy applies.

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You can read every FanProof guide without creating a profile or signing in.

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FanProof does not currently take payments or store payment-card details on this website.

Limited measurement

We use privacy-focused traffic and performance tools to learn what works and improve the site.

01 · What the site measures

Traffic, interactions, and performance

Venue guides offer an optional visit checklist saved in local storage on your device. It contains only the venue, optional visit date, fixed checklist choices, guide-detail fingerprints, and save time. FanProof does not receive your visit date or checklist answers. You can remove a saved plan from its guide; clearing browser storage also removes it. Plans do not sync across devices. Aggregate save, reopen, copy, print and remove events contain only the venue and action, with the same sanitized campaign context used for other site interactions. A saved-plan reopen does not identify a person or prove a return visit by a unique fan.

FanProof uses Vercel Web Analytics to understand visits in aggregate. Vercel describes this service as cookie-free and anonymized. It can provide broad information such as pages viewed, referring sites, approximate geography, browser, operating system, and device category.

We also record a small set of named site interactions: when a venue guide or card is selected, when venue search or filters are used, when more directory results are requested, when a carousel or section link is used, and when an outbound ticket link, source link, correction link, fan-signal link, venue-suggestion link, or report-interest email link is selected. Search events contain only the query length and result count—not the words typed. Ticket and source events describe the destination and page context for the click. The report-interest event contains only the Venue Intelligence page, top or bottom link placement, and sanitized campaign context. These events do not tell FanProof whether a ticket was purchased, a linked form was submitted, or an email draft was sent.

On production venue guides, FanProof also keeps a limited first-party event record for a venue page load, meaningful section visibility, and categorized planning-resource clicks. A random identifier for the current browser tab and a separate random pageview identifier help prevent duplicate counts; neither is an account, cookie, fingerprint, or cross-site identifier. These records use the venue, stable section or destination category, server receipt time, editorial content version, and sanitized campaign or referring domain when available. They do not include names, email addresses, precise location, raw IP addresses, full user-agent strings, full referring URLs, link text, or arbitrary notes.

Some venue guides offer an optional planning poll. If you answer, FanProof stores only the venue, a fixed question and answer choice, the poll version, and the limited visit context described above. No name, contact information, or free-text response is requested. Your browser tab remembers answered questions to avoid asking again during that tab session. These voluntary answers help us prioritize useful guide details; they are not a representative survey of everyone attending a venue, and we do not display individual or small-sample results publicly.

For a ticket-resource click, FanProof creates a new random handoff identifier used only for that single click and records the coarse acquisition channel, ticket-link placement, affiliate or official source, and commission-window category. The identifier is not derived from the browser-tab or pageview identifiers, is never reused, and does not contain personal information. FanProof does not currently add this one-use identifier to the ticket link or send it to the ticket seller.

When you arrive through a tagged campaign link, FanProof reads only standard campaign labels such as source, medium, campaign, and content. Sanitized labels can be kept in session storage for the current browser tab so the visit is still attributed after you move from the landing page to a venue guide. These labels describe the link—not the person who selected it.

When you arrive from another site, FanProof may also keep only a coarse source class—organic search, organic social, referral, or direct/unknown—for the current browser tab. FanProof does not store the full referring URL or a search query in this label.

When you select an Impact-tracked Ticketmaster affiliate link, FanProof may add three coarse reporting labels to that link: the venue guide, the ticket-link placement and layout, and the broad acquisition channel. Impact can associate those labels with clicks, actions, and affiliate earnings. The labels do not contain a visitor ID, full referring URL, search query, email address, or other personal information.

FanProof may randomly assign the browser to one of two ticket-link layouts and save only that layout label in local storage. This keeps the experience consistent while we compare aggregate link impressions and clicks. The label is not an account, does not identify you, and is not used for advertising across other sites.

For internal measurement checks, FanProof can set a local browser QA marker that keeps owner verification out of public campaign outcomes. The marker contains no account or visitor identifier, changes only how that browser's analytics are recorded, and can be cleared before ordinary browsing resumes.

Vercel Speed Insights may measure loading and responsiveness through standard web-performance signals. We use this information to find slow or frustrating parts of the experience.

02 · What you choose to share

Fan signals and email

The “Share a Fan Signal,” “Suggest a venue,” and “Report outdated info” buttons open a form hosted by Tally. If you visit or submit that form, Tally processes the form visit and the information you choose to enter under its own privacy notice. FanProof can receive or access the submitted response so we can review the venue suggestion, correction, or fan insight.

If you email info@thefanproof.com, your email service and ours process the message and its addressing information. We use it to read and respond to your note and for relevant follow-up.

On Venue Intelligence pages, the email draft can include a sanitized source, campaign, and content reference from your visit. When an internal FanProof navigation link led to a Venue Intelligence page, a separate reference can identify the public navigation surface and link label without replacing the original source. A separate inquiry-page reference can identify which public Venue Intelligence page opened the draft. These references are visible in the draft, can be edited or removed, and are not sent unless you choose to send the email. FanProof uses them to understand which source or outreach led to an inquiry, which on-site path may have assisted it, and which public inquiry page opened the draft.

Please do not send sensitive personal, financial, medical, or account information through the Tally form or by email. FanProof does not need it to review a venue suggestion, correction, or fan signal.

Read Tally’s privacy notice

03 · Other websites

A link changes the privacy context

FanProof links to venue, team, league, transit, image-license, social-media, and other third-party websites. When you follow one of those links, that site can collect information according to its own terms and privacy policy. FanProof does not control those sites.

A link is provided because it may help you plan or verify a detail. It does not mean FanProof is affiliated with that organization or endorses its privacy practices.

04 · How information is used

Improve the guide and answer people

We use aggregate site measurements to understand which guides are useful, diagnose performance, and prioritize improvements. We use fan submissions and email messages to respond, evaluate venue ideas, and inform editorial work when appropriate.

Vercel and Tally process information as service providers for the functions described above. The current FanProof site does not include user accounts, an advertising network, a data-broker integration, or a payment checkout.

Provider-held analytics data follows each provider’s policy. FanProof keeps emails and form submissions while they remain reasonably useful for replies, editorial review, abuse prevention, or basic recordkeeping. We do not currently use a fixed deletion schedule; Tally provides submission-retention controls.

FanProof has not yet adopted a fixed retention period for its limited first-party venue analytics records. A retention and aggregation schedule must be set before these records are used for a commercial venue-intelligence product.

05 · Your choices

You decide what to send

  • Browse FanProof without creating an account or submitting a form.
  • Leave the Tally form without sending a response, or omit information that is not required.
  • Ask about, correct, or request deletion of information you previously sent directly to FanProof. Include enough context for us to locate it.

Privacy rights can vary by location and circumstance. We will review a request in light of the information available and any applicable requirements.

06 · Contact

Questions or requests?

Email FanProof and put “Privacy” in the subject line. We may need to confirm details about a prior message or submission before acting on a request.

info@thefanproof.com